TRAINING SERVICES

THE "3 Ps" TO ACHIEVING YOUR IMPACTFUL MEDIA MOMENTS

At Prentice Williams Media we go through a thorough process with each client to create their own customized training program using our proprietary media training methodology. We vet each client with a comprehensive needs assessment evaluation to ensure their training results in media appearances that exemplify the 3 Ps - Prepared, Polished and Personable - every time with the indirect goal of growing business with increased public recognition of their company and product.

ON-CAMERA MEDIA TRAINING SERVICES FOR:

Traditional Media Interviews (TV & Radio)

Web Interviews

C-Level Video Blogs – We’re all mobile these days, but companies need to stay connected and cohesive to thrive. We train executives how to communicate on-camera with their entire company in a relatable, conversational yet professional manner.

On-Camera Publicity Packages - For the launch of new products, services, books, shows and more

Media Training Packages - Real life tips and practice on how to be dynamic on-camera. We focus on Involvement & Performance; Branding You and Your Product and Messaging; Developing and Perfecting Your Pitch; Image consulting; Creating your YouTube Channel and Ensuring ALL Media Appearances End up Here (NOT ON A MEDIA’s WEBSITE) so You can Drive Social Media (POTENTIAL CUSTOMERS) Back to your Product Page

On-Camera Demo Training – Show and Tell On-Camera

Online Video Content - We produce videos that customize your website, your appearances on the web, and other social networking to help you tell your own story to consumers

Video Conferencing Manager & Sales Teams – Video Blogs to Their Teams OR Company Wide

Crisis Communications

Cost-EffectiveRetainers

Prepared. Polished. Personable.

ONCE WE'VE DECIDED ON A PROGRAM - OUR PROCESS:

NEEDS ASSESSMENT:

Each client completes a Needs Assessment Evaluation in advance of their training session or workshop. Some questions we may have already answered over the phone, but this process helps to ensure the training program is specifically customized for each individual to meet their needs and goals.

PRE-TRAINING PREPARATION:

The key to achieving results is making the most of the one-on-one training time we have together. We conduct extensive research beforehand on your business, your history and your industry so that we can get right to work when we meet in person. This helps us develop questions specific to the company we're working with and use examples from the client's industry.

INCLUDED IN ALL PERSONALIZED PROGRAMS:

Preparation: We prepare for every client in advance of the session bringing you a customized presentation including individualized mock interview questions and research about your organization and industry
Equipment: All interviews are done with a professional camera, tripod, light(s), other necessary equipment
Takeaway Materials: Receive our media training handouts
Takeaway Evaluation: Receive a personalized evaluation card highlighting the trainee's areas of strengths and where there can be further improvement with tips for achievement
Telephone or Skype "Refresher" Session: A free refresher session prior to the trainee’s next scheduled interview
No "Per Trainee" Charges: We won't charge by the number of trainees
Flat Rate Pricing: You'll receive one estimate that includes everything listed above – no add-on charges

SAMPLE ONE DAY INTRO TRAINING SESSION:

INTRODUCTION

9:00 – 9:30 Media Basics - What You Need to Know About Working with the Media

1ST SIMULATED INTERVIEWS

9:30 – 9:50 Client On-Camera Interviews
9:50 – 10:30 Community Lecture - How to Use Your Messages

10:30 – 11:00 Review Interviews

11:00-11:15 Break

2ND SIMULATED INTERVIEWS

11:10 – 11:40 Developing Your Message
11:40 – 12:00 Client On-Camera Interviews
12:00 – 12:30 Review Interviews

12:30 – 1:15 Working Lunch: Real-Life Media Appearances

3RD SIMULATED INTERVIEWS

1:15 – 1:45 Segueing: Ensure Your Messages are Delivered
1:45 – 2:00 Client On-Camera Interviews
2:00 – 2:30 Review Interviews

2:30 – 2:40 Break

4TH SIMULATED INTERVIEWS

2:40 – 3:10 Performance and Personality, Real-Life Video Appearances
3:10 – 3:50 Client On- Camera Interviews
3:50 – 4:30 Review Interviews

CONCLUSION

4:30 – 4:45 Preparing for Your Next Media Interview on the Fly

4:45 – 5:00 Wrap-Up

POST-TRAINING - FREE FOLLOW-UP PHONE OR SKYPE CONSULTATION

We value your business and continued relationship and will keep in touch to determine your changing needs. Included in your flat-rate package are a post-training evaluation and a follow-up consultation before your next media appearance.

Flat Rates - No Add-ons

THE 3 Ps

PREPARED:

Through our media research, we share real life case studies of winning and losing media appearances and communications campaigns. You see for yourself how preparedness with the media or lack of can reap rewards or quickly lead to crisis communications. Part of being prepared is being a true interviewee. It is important to be an authentic storyteller backed up by facts. You never know what kind of data or quotes might be unexpectedly thrown into the interview. It's essential to be prepared for what you want to discuss as well as what your media outlet may want to discuss. Each party often has varying agendas. This happens on a daily basis in the media.

POLISHED:

We carefully plan out messaging and how to segue between your talking points. You will be able to deliver carefully crafted :10 sound bites during your interviews. You will participate in mock interviews throughout the training demonstrating challenging personalities and unexpected turns of events that happen so often in the media. This process will help you gracefully navigate your way through all types of interviews.

PERSONABLE:

It is important to be yourself with the media. We work with you to feel at ease, be authentic and energized for every media opportunity. We teach you how you can love every media opportunity you walk into. These are exciting moments that can have a major impact on you and your business. If you are enjoying what you're doing the camera will translate that.

NEXT STEP:

Our training programs are tailored to your needs to achieve your goals. We successfully train many clients who have never given a media interview. For those who do have experience in the media, we evaluate your previous appearances and interviews. During your personalized program you will enhance your strengths and learn techniques for avoiding weaknesses.

We have a history of working on deadline. We understand the value of every minute. We respect our clients' busy schedules and therefore do extensive research before we meet for training so that we make the most of our time together.

Depending on our clients location and time frame, we meet in-person or via Skype

RESULTS WE CAN PROVIDE:

* Become comfortable, confident and engaged in front of the camera

* Real-time improvements in your interviews

* Craft key Messaging that resonates with the media

* Understanding the consequences and rewards of real life case studies (winning and losing media appearances and communications campaigns)

* Tailor a program to meet your company needs

* Knowledge of the media basics

* Respond to difficult personalities and challenging interviews

* Knowledge of fundamentals of working with the media

* Avoid sounding staged or like a salesman

* Prepare for a media appearance in 15 minutes

* Create several persuasive 8 second soundbites for the media from numerous pages of research, business plans and other extensive documents

* Knowledge of media strategy and how you can deliver to their needs

* Become a more effective communicator on and off camera

* Become the media's go-to expert source

* Customize communications to different audiences

CLIENTS:

Executives

Doctors

Spokespersons

Actors/Performers

Management Sales Teams

Bloggers

Publicity Teams

CorporateCommunications

Chefs

Stylists