MASTER THE MEDIA
NEWS YOU CAN USE:
Your TV INterview's Exponential Exposure:
Huffington Post - The Nielsen company said that one in three people using Twitter in June sent messages at some point about the content of television shows, an increase of 27 percent from only five months earlier. And that was before the Olympics, which was probably the first big event to illustrate the extent of second screen usage.
"Twitter has become the second screen experience for television," said Deirdre Bannon, vice president of social media at Nielsen.
The Nielsen study also found that 35 percent of people who used tablets while watching TV looked up information online about the program they were watching. A quarter of tablet owners said they researched coupons or deals for products they saw advertised on television
LaunchGram Adds TV Shows To Their Alerts Service:
TechCrunch - LaunchGram, which was recently accepted into the 500 Startups Accelerator, is an alert service that allows consumers to subscribe to news about imminently launching products of interest. After doing so, users receive extremely granular info and breaking news about those products, in the form of email alerts and product pages. (SMS alerts were available for a while, but were dropped due to low usage numbers).They have now added television shows to their list of alert-able items.
With television shows being distributed via so many digital channels these days — complete with unprecedented chatter by fans — it’s a logical and timely choice to add to the LaunchGram offering. According to the team, television was the most requested addition to the service by users.
5 things to watch in tonight's debate:
CNN - While Obama holds a lead in several key battleground states, the race nationally has been locked in a dead heat for months. The debate offers an opportunity for Obama or Romney to gain some momentum and break the logjam.
Here are five things to watch for on Wednesday:
1. Who's presidential?
2. Can Romney get Libya into the discussion?
3. Who makes the case on the economy?
4. Can Obama get women and Latinos into the discussion?
5. Take the zing out of zingers
"Serious Entrepreneurs Master Media Training Early"
Please read this Forbes story on why Media Training is truly an investment in your company. I'd love to hear your stories on media training and appearances - success and failures. They're all a learning experience.
Forbes - Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay.
On the social media side, the stakes are just as great. Ask Eric Migicovsky, founder of Pebble, who raised over $10 million on the Kickstarter crowd-funding platform for his relatively low-tech wristwatch with programmed clock faces. Kickstarter may take a bit of the credit for this, but they admit the majority of projects without media attention don't even approach their funding goals.....
Eric Migicovsky & Loic LeMeur @LeWeb London photo by Kmeron via Flickr
Trying Not to Be a Glasshole:
In my excitement of being a Google Glass guinea pig at their Venice campus, I tried to follow Google’s recommended Glass etiquette and not be a Glasshole. However, when you’re an over-excited member of Google’s Glass Explorer team for only a couple hours, it’s tough to do so. I definitely broke the etiquette rules by taking video and photos of people who didn’t know….and one who did and begged me to erase it until the end of the workshop. I didn’t figure out how to delete, but told him I could take another, better video of him. That was not an acceptable alternative for him.
But for the most part, I did not offend anyone. (Maybe because we were all mildly offensive.) There was a small group of us all entranced in wearing a computer on our head. We forgot all social graces. We abruptly ended and picked up conversations again and again with each other as we commanded “Go Glass”, “Take a Picture”, “Directions”, “Google” “Search…” and made new discoveries. We were like over-stimulated children at Disneyland running in every direction having no idea where to go first or next!
Here are the highs of Glass….and the lows.
LOVED GLASS:
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SO comfortable. I really could have kept them on my head for hours. Glass is light and surprisingly unobtrusive.
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TAKING VIDEO (that is my business after all) and pictures, grabbing information, directions - all with the command of my voice.
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Great colors – orange and aqua – which will likely call more attention to yourself, but you’re wearing a computer so you’re going to attract speculative strangers
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Ear bud accessory – because otherwise you need to cup your hand around your ear to hear the speaker (At least in a crowded room. Though my Google handler told me it may be tougher for women to hear because we have more hair.) The “monitor” is adjustable so you can move it around to view it better.
DIDN’T LOVE GLASS:
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Didn’t pick up on my voice commands in a crowded room and since I’d most likely wear it out in public that was not appealing. However, I could still command with the touch or swipe of my finger.
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My eye was a little tired after two hours of scrolling, reading and watching. However, Google does recommend not using Glass for more than an hour when you’re first getting used to the device. More rules that I broke.
The verdict is out on whether I’d drop the $1500 for this latest tech novelty.
